Sometimes it’s easier to start from scratch
Tim and Craig met on their first venture together: consolidating more than fifty discrete technologies into a single, coherent architecture. That work taught them two things. Legacy systems are needlessly complicated, and legacy thinking is even harder to change.
As AI matured and models grew exponentially more capable, they saw the same pattern about to repeat — established vendors bolting AI onto aging platforms rather than rethinking what the technology makes possible. So instead of patching the old world, they decided to build for the new one. They founded Vertical Frame to help small and mid-market companies stay competitive by taking advantage of what modern AI actually enables — not what legacy software vendors say it enables.
AI is going to replace much of the knowledge economy.
The durable opportunity lies in businesses that do tangible work in the physical world — and those businesses have historically been the last to benefit from serious technology investment. That’s where we operate.
Tangible work. Tangible goods.
Vertical Frame serves the trades and businesses that make and sell physical goods — beginning with the health & wellness products market, where we help brands reach global markets.
Industry-specific AI
We build AI solutions that help our partners grow faster while expanding their operating margins. Not generic tools with an AI label — systems designed around how each industry actually works.
An architecture built for your industry, put to work on what matters
We deploy an AI architecture configured for a specific industry segment, then focus it on the problems that matter most to that business:
Grow revenue at lower cost
Our systems handle customer sourcing, follow-up, and scheduling — driving measurable reductions in customer acquisition cost.
Recover revenue you’ve already earned
Unrenewed service agreements. Unclaimed warranty reimbursements. Missed follow-ups. We mine the data you already have to surface those opportunities — and automate the recovery work to capture them.
Plan with foresight, not hindsight
Predictive analytics built on your own history improve planning and resource allocation — so you staff, stock, and schedule against what’s coming.
Specialized agents. One architecture.
Vertical Frame is an AI company. We give organizations the tools to accelerate growth and maximize margin — cost-effectively.
Our approach rests on a simple observation: while AI applies broadly across industries, every industry’s workflows are unique. An agent that excels at HVAC service scheduling won’t understand health & wellness brand distribution out of the box. So we build specialized agents, each configured for the workflows and processes of the industry it serves.
At the same time, much of what businesses need is universal — finding customers, handling repetitive administrative work, pulling insight out of existing data. We build those capabilities once and deploy them everywhere, so every partner benefits from what we learn across industries. The result is a single architecture of specialized agents working together, letting business owners focus on their business and their customers instead of their software.