Physical Commerce

AI for businesses that make and sell real things

Brands and distributors of physical goods fight a different war than the trades - channels, inventory, content, and the brutal economics of customer acquisition. We build for that war.

The thesis, applied to commerce

Where AI creates the most leverage

AI is going to replace much of the knowledge economy. But somebody still has to make the product, move it, and get it into a customer’s hands. The companies that do — especially small and mid-market brands competing against giants with hundred-person teams — are exactly where AI creates the most leverage.

A mid-market brand can’t hire a growth team, a content studio, a demand planner, and a channel-ops department. With the right architecture, it doesn’t have to. Our agents do the work of those departments — configured for the category, tuned to the brand.

What our systems handle

Four departments, one architecture

Customer acquisition that doesn't burn the margin

Paid acquisition costs have made “spend more” a losing strategy. Our systems work the cheaper paths - retention, reorder, lifecycle outreach, and conversion optimization - so growth stops being a bidding war.

Channel and marketplace operations

Listings, content, pricing, and inventory synced across every channel you sell on - domestic and international. Going global stops requiring a global team.

Demand planning from your own data

Reorder points, seasonality, promotion effects - predicted from your history rather than guessed. Less cash trapped in inventory, fewer stockouts on your best sellers.

The back office nobody wants to staff

Chargebacks, catalog maintenance, compliance documentation, retailer paperwork - the manual work that eats teams alive gets automated.