Company

Built for the new world, not patched onto the old

Vertical Frame is an AI company for the real economy. We build industry-specific systems that help small and mid-market operators grow faster and run leaner - without the cost or complexity of legacy software.

We started with a conviction: AI is going to replace much of the knowledge economy, and the durable opportunity is in the businesses that do tangible work and make tangible things. Those businesses have been the last to benefit from serious technology investment. We exist to change that.

Leadership

Craig Powell is a serial entrepreneur from the northwest corner of Missouri who started his first business at the age of nine and his first software company at twenty-two. In the decades since, he has built and scaled data-driven software businesses from zero to $200M in revenue, growing every company he’s founded or operated past $10M in ARR — a threshold fewer than one in ten SaaS companies ever reach — and creating shareholder value from $10M to more than $1.5B.

His formula has stayed the same throughout: attract the right people, focus them on the right things, and empower them to run fast. His experience spans the full spectrum of building software companies — product, sales, and operations — paired with a lifelong refusal to accept the status quo as the right answer.

Craig is a graduate of Brown University, where he captained the wrestling team, served in student government, and received the Cliff Stevenson Award for Outstanding Leadership. He is the founder of Show-Me Academy, a wrestling club that develops young athletes’ — boys’ and girls’ — confidence that they can achieve whatever they set their minds to, and the willingness to do the hard work to get there. He is the father of three.

Headquarters

New York City skyline
New York City
United States — commercial home base, close to the partners, capital, and markets we serve in North America.

What we believe

Legacy systems are needlessly complicated. Legacy thinking is harder to change than legacy code. The businesses that build, fix, and make things deserve the same technological leverage as the companies that only move information. And sometimes — especially when the paradigm has changed — it’s easier to start from scratch.

So we did.